Q: The 5th C
At MiaDonna & Co. we consider the 5th C as MORE important than ANY other consideration in purchasing a diamond or precious gem.
The 5th C refers to "conflict-free". A diamond is considered “conflict” if its profit is used to fund war, or it is mined or produced under unethical conditions. At MiaDonna and The Greener Diamond we define a conflict diamond as any diamond that is unsustainable, thereby contributing to a negative impact in any or all of the following ways;
Environment: The mining and production of earth-mined diamonds.
Ethical: Diamond mining communities held captive to a life of poverty and violence through their dependency on the diamond trade and consumers who unknowingly contribute to the power and proliferance of conflict diamonds and are subjected to exorbitant prices as a result of illegal price fixing.
Economy: A monopolized industry with a supply chain that is neither fairly equitable to the communities purveying earth-mined diamonds or to the consumers purchasing them.
Diamond certification processes came to fruition as a way to quell consumer concerns and to help stop the trade of conflict diamonds. Buyer beware: Unfortunately the problem persists and many "Diamond Certification" claims cannot be guaranteed. For a guide on buying conflict-free click here