How does it help?
The Greener Diamond is a charity foundation created by MiaDonna & Company. They were created together, to work as a system, towards a common goal of bringing the beauty of love back to diamonds. Funds from consumers purchasing eco-friendly products at MiaDonna & Company allow The Greener Diamond to repair the damage caused by the unethical harvesting of diamonds, gems and precious metals. Despite ongoing reports in the media about the dark side of the diamond trade, consumer demand continues to grow at a steady rate. This increased demand perpetuates the cycle of the exploitation of natural resources, mining communities, natural environments and diamond consumers.
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Here is how The Greener Diamond and MiaDonna work together:
How YOU make a difference!
Each time you purchase a MiaDonna product, 5% goes straight into programs that help restore the lives and land in sub-Saharan Africa. However, on top of that 5%, MiaDonna donates countless hours of their teams time to develop projects and to make sure these projects are a success.
We START at 5% because we believe that 5% can change the world. Whether it is donating 5% of your salary or 5% of your TV watching time to volunteer to a noble cause, it can really make a difference.
Thanks to You and MiaDonna, The Greener Diamond is able to fund restoration projects. The Greener Diamond continues to develop new projects to help undo the damage caused by the earth mined diamond trade. These are projects with a dollar amount, so some months they have been known to donate up to 100% of MiaDonna's monthly net proceeds, as well as the team’s time and effort that they poor into the wave of change.
The Greener Diamond don't just write a check to a charity and never look back. They roll up their sleeves and work directly with war-torn African communities that bore the brunt of past diamond excess. They also want to make sure, your taxpayer dollars don’t continue to help strip the land and people bare.
This can all be done because of your decision to make a more informed choice, before purchasing a product. So thank you for helping to make a difference!
THE GREENER DIAMOND’S 2010 PROJECT: PARTNERING WITH YOUTH ACTION INTERNATIONAL
Working hand in hand with Liberian native Kimmie Weeks and his foundation Youth Action International, MiaDonna and The Greener Diamond have funded a project to regenerate and reclaim a diamond mine community in the Konor region of Sierra Leone. They will train former child soldiers the skill of agriculture and will farm the land into new rice fields that will, not only serve as a source of food for the surrounding communities, but create a sustainable source of income for them as well.
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* The Greener Diamond Project in Kono officially broke ground on May 3rd, 2010. And recently, even more land has been secured for the project. The communities and local authorities have been so impressed by the potential of the project that they have given us vast chunks of prime agriculture land.
* Not only has the land expanded, but the number of people we are helping has increased to over 500 reformed child soldiers and street kids. So by the time we are done, more youth will be employed and trained than originally anticipated.
* They have also started empowerment summits and training for hundreds of young men and women in the communities to prepare them for the project. They’ve started planting the nursery and have also prepared the land for planting.
* Anna-Mieke Anderson, founder of MiaDonna and The Greener Diamond, Johnny Littlefield, Designer from Extreme Makeover Home Edition and Kimmie Weeks Founder of Youth Action International will be visiting the rice field in the Sierra Leone personally to see first hand the developments of the project. They will also plan there project for 2011 while they are there.
Get your own The Greener Diamond t-shirt.
As worn by Designer Johnny Littlefield on the hit show Extreme Makeover Home Edition. The Greener Diamond t-shirt was created by Johnny and The Greener Diamond to be used as a voice for those of us that have witnessed ENOUGH devastation, war and suffering of innocent victims. With consumer demand for diamonds at its highest levels in years, there should be no reason for Africa, the biggest supplier of diamonds and other natural resources in the world, to have starving children, disease and war. Concerned consumers need to remove themselves from the driving force of a corrupt supply chain. Johnny and The Greener Diamond are committed to doing everything they can to create positive change. Read More >>