From the Founder: Anna-Mieke Anderson

My name is Anna-Mieke Anderson (pronounced Annameeka), I am the mother of two beautiful children and the Founder/CEO of MiaDonna & Company® and The Greener Diamond Foundation.

Nine years ago I founded MiaDonna & Company, an eco-friendly, man-made diamond jewelry e-tailor based in Portland, Oregon. The company was born out of my desire to put a modern twist on an industry heavily based on old traditions and unethical standards. My goal was to provide eco-friendly diamond jewelry to the consumer, while being an advocate for diamond and gemstone consumers, global societies and the earth.

I love the beauty of diamonds. I love their sparkle and the dreams they represent, but at what cost. When I researched and learnt the truth behind the origin of my own earth-mined diamond, and what really goes into bringing earth-mined diamonds to market, I discovered a living nightmare that was beyond imaginable.

The Founder: Anna-Mieke Anderson

You might believe that conflict-diamond mining is not an issue anymore in today’s society, but I am here to tell you, diamonds mined under horrific conditions, both to humanity and the earth, is still a real problem. It is estimated that between 2010 and 2014, 48 million carats of conflict diamonds hit the international diamond market and this is just from one country and the ones we know about.

While the plight of orphaned and abused children had motivated me to donate my time and money in the past, I was completely unaware that by buying a conflict diamond I was unintentionally contributing to terrorizing an entire generation of children in Africa. What I discovered horrified me and I couldn’t erase the images of suffering from my mind. As a mother of two children – two small beings that own my heart and soul – and having lost my own mother to cancer when I was young, I decided I had to do something.

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Pictured: Ponpon and Anna-Mieke.

I became passionate about sourcing and offering consumers a conflict-free option and soon realized the only true conflict-free diamond was man-made. At the same time, I started sponsoring a boy (Ponpon) in Liberia, Africa. I could see how positively my sponsorship was changing and affecting his life for the better – and I knew this needed to be done on a much larger scale.

It was from these experiences that MiaDonna (named after my daughter Mia and my mother Donna) and The Greener Diamond Foundation were born.

MiaDonna and The Greener Diamond were created together, to work as a system towards the common goal of bringing the beauty of love back to diamonds by repairing the damage caused in the wake of the unethical harvesting of diamonds, gems and precious metals. People purchasing eco-friendly diamond jewelry from MiaDonna, eliminates the need to mine for these natural resources but it is also the funding source to build agricultural projects in diamond mining communities, so the locals can grow food instead of mining for diamonds.

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In the past decade I have worked hard to prove myself as a female leader and innovator in an industry that is male dominated and is heavily based on old traditions and unethical standards. I continue to work for the diamond consumer and the diamond miner not for the shareholders or board members.

The dark side of the diamond trade has played out in mass media, but consumer demand continues to grow. I started MiaDonna to give consumers options beyond conflict diamond and gems available on the mass market, while working to educate consumers through The Greener Diamond Foundation and inspire a generation to be independent of an unethical industry. I feel it is my calling to empower consumers making informed buying decisions by giving them a viable choice to the controversy associated with mined diamonds, gems and precious metals. Finally, consumers have an opportunity to create their own traditions. A choice to make a stance and fight the norms. To choose an ethical diamond alternative that is truly making the world a better place for all, not just for this generation, but for the generations to follow.

MiaDonna is the future of diamonds®.

Anna-Mieke Anderson

Anna-Mieke Anderson, Founder & CEO

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