When it comes to engagement rings, the traditional vertical or "north-south" setting has long reigned supreme. However, a bold, modern alternative is making waves in the world of jewelry: the east-to-west engagement ring. This trend involves setting a gemstone horizontally, creating a fresh, sophisticated aesthetic that is as striking as it is unconventional. Celebrities like Zendaya are leading the charge, making the east-to-west engagement ring the must-have style for 2025. Here, we explore the origins, appeal, and famous proponents of this trend—and why it might just be the perfect choice for your proposal.
What Is an East-West Engagement Ring?

An east-west engagement ring features a gemstone turned sideways, with its longest edges aligned horizontally across the band. This setting works beautifully with elongated stones such as oval, emerald-cut, marquise, or pear-shaped diamonds, but it can also give a unique twist to more traditional shapes like round or cushion-cut stones. The result is a contemporary, eye-catching design that stands out from the crowd while maintaining timeless elegance.
Contact us to transform any of our north-south ring settings
into a custom east-west design created just for you.
Zendaya’s Iconic East-to-West Ring
Zendaya, the style icon and actress known for her impeccable fashion choices, recently set social media abuzz with her east-to-west engagement ring. Rumored to feature a 5-carat oval-cut diamond in a minimalist platinum band, Zendaya’s ring perfectly captures the understated sophistication that defines this trend. Her choice has inspired countless fans and brides-to-be to consider the east-to-west style for their own engagement rings, proving that unconventional designs can be just as timeless as traditional ones.
Other Celebrities Embracing the Trend
Zendaya isn’t the only celebrity rocking an east-to-west engagement ring. Other A-listers have also embraced this modern setting, adding their unique flair to the trend:
- Kate Beckinsale: Known for her sophisticated style, Kate Beckinsale’s east-to-west engagement ring features a stunning emerald-cut diamond that exudes vintage glamour with a contemporary twist.
- Chanel Iman: Supermodel Chanel Iman’s ring is a perfect example of the east-to-west trend, showcasing an elongated oval diamond set horizontally for maximum sparkle and uniqueness.
- Catherine Zeta-Jones: Her engagement ring from Michael Douglas features a marquise diamond in an east-to-west orientation, highlighting its bold and timeless appeal.
- Portia de Rossi: Portia’s stunning ring from Ellen DeGeneres includes a horizontal marquise diamond set on a sleek platinum band, embodying minimalist elegance.
Why the East-West Trend Is Taking Off

Several factors contribute to the growing popularity of east-to-west engagement rings. Here are a few reasons why this trend has captured the hearts of so many:
- Uniqueness: In a sea of traditional north-south settings, the horizontal orientation stands out, making the ring a conversation piece.
- Versatility: The east-west setting works with a variety of gemstone shapes and sizes, offering endless design possibilities.
- Modern Aesthetic: This style lends itself to minimalistic and contemporary designs, appealing to those who value sleek, understated elegance.
- Enhanced Gemstone Presence: By turning the gemstone horizontally, the stone appears larger and more prominent, maximizing its visual impact.
How to Choose the Perfect East-to-West Ring
If you’re considering an east-west engagement ring, here are some tips to guide your decision:
- Choose the Right Gemstone Shape: Elongated shapes like oval, emerald, and marquise work best for this setting, as their proportions complement the horizontal orientation.
- Opt for a Secure Setting: Since the stone’s longer sides are exposed, consider bezel or half-bezel settings for added security.
- Customize the Band: A thinner band enhances the prominence of the gemstone, while a wider band can create a bold, architectural look.
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Experiment with Metals: Platinum and white gold offer a sleek, modern finish, while yellow or rose gold adds warmth and vintage charm.

Trending East-West Designs
As this trend continues to grow, jewelers are offering more innovative takes on the east-west style. Here are some designs to watch:
- Double-Band Rings: This style is both modern and architectural, featuring a horizontal gemstone set between two parallel bands.
- Mixed Gemstone Rings: Incorporating colored gemstones like sapphires, rubies, emeralds, or alexandrites (shown below) adds a playful and personalized touch.
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Vintage-Inspired Settings: Combining the east-west orientation with antique details like milgrain edges or filigree adds a unique blend of old and new.

Is an East-West Ring Right for You?

East-to-west engagement rings are perfect for individuals who value individuality and aren’t afraid to stray from tradition. Whether you’re drawn to their modern aesthetic or their ability to make a bold statement, these rings offer a fresh alternative that’s both stylish and timeless.
So if you’re looking for a design that’s as unique and unforgettable as your love story, contact a MiaDonna jewelry specialist to transform any of our north-south ring settings into a custom east-west design created just for you.