learn about the 4 c’s of diamonds
The 4C's of Diamonds are Cut, Color, Clarity, and Carat. These characteristics determine the quality grade and ultimately the price of a diamond based on global industry standards.
Latest Stories
October 07, 2022 | Care |
5 min read
How do you choose the perfect lab grown diamond? There are several important factors to take into consideration when shopping for lab grown diamonds. Read More
July 15, 2022 | Care |
3 min read
Did you know there are different types of lab-grown diamonds? Learn about the types and qualities of these beautiful grown diamonds. Read More
April 20, 2022 | Care |
3 min read
Many traditional jewelers claim total diamond origin transparency, some hiding behind the Kimberley Process. Here's what they don't tell you. Read More
April 12, 2022 | Care |
3 min read
Millions of dollars have went into marketing the benefits of 'natural' earth mined diamonds. Here's what most jewelers won't tell you... Read More
March 30, 2022 | Care |
2 min read
Selecting your engagement ring is a big, once-in-a-lifetime decision, but there’s no need to worry. We have been bringing lovers together with the rings of their dreams for many years! Read More
March 21, 2022 | Care |
5 min read
Approximately 1 in 3 earth-mined diamonds on the market today are sourced from Russia and are effectively blood diamonds, as their trade is likely being used to fund the invasion of Ukraine. Read More
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